How to Contact Spotify Playlist Curators: The Ultimate Guide in 2024
Every musician wants to know one thing – how to become a successful artist on Spotify. The answer lies in Spotify playlists, which can transform emerging artists into household names.
Independent Spotify playlist curators are behind each playlist. They carefully organize their playlists according to styles, moods and themes. In a way, they are influencers who play a crucial role in music discovery.
This article will teach you how to contact Spotify playlist curators and pitch your songs. You will also learn about SoundCampaign, one of the best music promotion services.
With SoundCampaign, you can start Spotify campaigns and reach out to playlist curators who can review your tracks and add them to their playlists.
Let’s get started!
Who Are Spotify Playlist Curators?
Spotify playlist curators are individuals who create and maintain independent playlists on this platform. Any user can become a playlist owner with a Spotify account. That means that playlist curators can be music enthusiasts, celebrities or industry experts.
Each playlist focuses on a specific artist, theme, mood, or genre. For example, the top moods of 2023 were:
Productivity
Motivation
Confidence
If your music meets specific criteria, you might get on Spotify playlists. It can expand your reach and help you get new listeners and fans.
However, you must contact playlist curators and pitch your songs to relevant playlists to make this happen.
Let’s show you how to find them and get in touch.
How to Find Spotify Playlist Curators
With 236 million subscribers, Spotify is one of the most popular streaming platforms. Independent artists can achieve success by collaborating with playlist curators on this platform.
However, the question is, how can you find relevant curators for playlist pitching?
Don’t worry.
We’ve got some tips to help you out.
Use Spotify’s built-in tools
Start by leveraging Spotify’s built-in tools. They can help you discover playlist curators who already listen to music similar to yours:
Spotify for Artists – It provides valuable insights about your audience and engagement. It also includes the “Playlist” tab that specifies all playlists that feature your songs. You can contact those playlist curators and pitch your new music.
Related Artists – Find similar artists and see where they have featured their music. It could be on a playlist matching your music genre or based on a particular mood. Once you have identified these playlists, you can submit your songs to the curators.
With these options, you can identify and connect with relevant playlist curators. Sending your songs to individuals who enjoy similar music increases your chances of getting playlist placements.
Online research
It’s time to expand your reach beyond your Spotify artist profile. You can do this by conducting online research using search engines like Google and music blogs and forums.
Begin with targeted keywords when searching on Google. You can start with basic terms like “independent Spotify playlist curator” or “curated playlist.” Depending on your style, you can also include genres such as hip-hop, electronic, or pop music.
After each search, explore relevant articles and websites that feature the keywords. You might find contact information for playlist curators there.
Alternatively, you can use music industry blogs and forums by entering targeted keywords into their search bar. It makes it easier to find fellow artists, industry experts, and playlist curators who discuss the genre you belong to.
Being proactive is the key. To get your music heard, you need to go beyond Spotify.
Social media platforms
Social media can help you expand your network and find the right people for Spotify playlist submissions. Here are the platforms and methods you can use:
TikTok advanced search – This feature lets you discover video content around specific music. You can search for “Spotify playlists” to see what comes up and find curators who promote their playlists on TikTok.
Instagram hashtags – Users use hashtags on their posts to gain higher visibility. You can find posts and profiles that mention Spotify playlists. For instance, you can search for #MusicDiscovery or #PlaylistCurator to explore the content.
Music industry groups on Facebook – Search for groups that cover topics related to independent artists, specific music genres and music promotion. Some group members might be curators asking artists to submit songs to their playlists.
Finding playlist curators helps you with Spotify promotion. Leverage the tools we mentioned to connect with them and increase your exposure. This might sound like a lot of work, but your persistence will ultimately pay off.
How to Contact Spotify Playlist Curators
Now that you’ve found Spotify curators, you should start engaging with them. Make sure to approach them with professionalism and respect. After all, these playlist owners can help you reach new fans.
Which contact method should you use? Let’s share some tips.
Email outreach
Prepare a personalized email pitch for independent playlist curators. Ensure it isn’t too long – it should draw their attention in just a few sentences.
What should you write in the message?
Introduce yourself, describe what you love about their playlists and explain why your song is a good fit. Showing genuine interest in their playlists proves that you have learned more about them and the music they like.
Don’t forget to include links to your Spotify artist profile so they can discover more about your music.
Social media engagement
Some independent playlist curators are active on social media. You can search for their profiles on Instagram, Facebook, Twitter or LinkedIn. Connect with them to start building a relationship.
After that, you should interact with their posts as much as possible. You can even participate in music discussions to showcase your expertise. It increases your visibility and ensures playlist curators notice your profile.
Conclusion
In conclusion, leveraging Spotify playlists can be a game-changer for emerging artists seeking success on the platform. By understanding the role of independent playlist curators and learning how to effectively pitch your music to them, you can significantly expand your reach and fanbase. Tools like Spotify for Artists, online research, and social media platforms offer valuable avenues to connect with the right curators.
Remember, persistence and professionalism are key. Tailor your outreach to show genuine interest and respect for the curators' work, and don't be discouraged by initial setbacks. With dedication and strategic efforts, you can navigate the Spotify landscape and see your music gain the recognition it deserves. Happy pitching, and may your tracks find their way onto many playlists!
