How To Presave on Spotify for a Song Before It’s Released

Jul 27

As an artist, releasing a new song is one of the most thrilling moments. But how do you make sure your fans are ready to listen the moment it becomes available?

The solution is Spotify’s pre-save feature, a powerful tool that allows your fans to add your upcoming music to their Spotify library or playlist before its official release date.

In this article, I will guide you on creating free Spotify pre-save links for your song before it’s released, so let’s dive in!

Understanding Spotify Pre-Saves

A Spotify pre-save link is a promotional tool that enables your fans to save your upcoming music to their library before its release date. It's akin to pre-ordering an album, but instead of buying it, your fans are saving the music to their Spotify account.

This early engagement is a crucial metric that signals Spotify’s algorithm about the importance and appeal of your track, increasing the likelihood of your music being recommended to other listeners.

Five Major Benefits of Spotify Pre-Save Links

If you’re aiming to boost your Spotify streams and build anticipation, pre-save links could be your secret weapon. By consistently directing your audience to a pre-save page and planning regular campaigns, you’ll see steady growth in your streaming numbers. Spotify pre-saves allow fans to interact with your music before its official release, creating a sense of excitement and exclusivity.

Moreover, pre-saves can enhance your music’s performance on Spotify’s algorithm, potentially leading to more visibility and streams once your new track is released. Here’s how allowing fans to pre-save your upcoming song can elevate your Spotify presence:

Fueling Anticipation for Your Release
Pre-save links generate excitement for your upcoming track. A pre-save campaign naturally creates buzz, heightening curiosity among your existing followers. The pre-save page acts as a funnel, turning this curiosity into actual streams, as those who pre-save are more likely to listen to your song as soon as it’s released.
Creating Momentum for Your New Release
Generating buzz for new music, especially for emerging artists, is essential. Spotify pre-save links not only raise awareness but also encourage fans to take action before the release date. By incentivizing pre-saves, you motivate fans to listen repeatedly once your music is out, sustaining momentum.
Enhancing Chances of Featuring on Spotify’s Algorithmic Playlists
Pre-save links can increase your chances of being featured on Spotify’s algorithmic playlists like Release Radar and Discover Weekly. These playlists can introduce your music to a broader audience. A strong initial stream count on release day signals Spotify’s algorithm that your song is worth featuring on these playlists.
Building a Stronger Connection with Your Audience
A successful pre-save campaign offers a unique opportunity to connect with your audience on a deeper level. Sharing behind-the-scenes content, personal stories related to the song, or exclusive rewards for pre-saving can strengthen your bond with fans, turning them into advocates for your music.
Data Collection and Audience Insights
Pre-save campaigns provide valuable data. When fans click your pre-save link, you can gather useful information such as their email addresses and listening habits. This data helps you understand your audience better and tailor your future marketing strategies, leading to more streams and a larger fan base.

Creating a Spotify Pre-Save Link: A Step-by-Step Guide

Creating a Spotify pre-save link is straightforward. Here’s how you can do it:

Step 1: Distribute Your Music

Upload your music to Spotify through a music distributor. Plan your release date well in advance, ideally two to four weeks ahead.

Step 2: Claim Your Spotify Profile

Claim your Spotify for Artists profile to start creating your pre-save campaign. This ensures that your fans can pre-save your album and see a preview of it.

Step 3: Obtain a Spotify URI for Your Release

Get a Spotify URI code for your track. This unique identifier allows a Spotify pre-save campaign to recognize your song within Spotify’s system before it’s publicly available. Once your track is approved for release, you can obtain this ID from your Spotify for Artists profile.

Step 4: Register with a Service Like SoundLink

Use a music smart link service like SoundLink, which allows you to create a landing page where fans can pre-save your music. Log into your SoundLink account, navigate to the pre-save section, and enter the necessary information such as your artist name, Spotify URI, album name, and release dates.

Step 5: Personalize Your Landing Page

SoundLink will create a personalized landing page and link for you. Customize this page with elements like album cover art and an artist banner to make it more appealing.

Step 6: Share and Promote Your Pre-Save Link

Promote your pre-save link across social media platforms, your website, and email newsletters. Share it widely to create a compelling story around your music and capture the attention of your fans.

Step 7: Monitor and Adjust Your Pre-Save Campaign

Track the performance of your pre-save campaign. If it’s not getting the desired engagement, adjust your promotional strategy. Experiment with different ways to present the pre-save link and engage your fans.

Other Spotify Pre-Save Services

Consider using platforms like Feature.fm, Show.co, or DistroKid’s HyperFollow to create your pre-save campaign. These services offer various features that can help you promote your music effectively.

Conclusion

Spotify pre-save links are a powerful promotional tool for your upcoming music. By allowing fans to save your music before its release, you can build anticipation and engagement, boost your music’s performance on Spotify’s algorithm, and increase your visibility and streams. Include a Spotify pre-save campaign in your promotional strategy for your next release to ensure your fans are ready and waiting to listen as soon as your new music drops.

Edward Morton

Edward Morton is a passionate music blogger known for his insightful reviews and eclectic taste. With a background in both classical music and modern production, Edward brings a unique perspective to his writing, blending technical knowledge with a deep appreciation for all genres. He started his blog, "Norton's Notes," in 2015, quickly gaining a dedicated following for his honest, detailed critiques and his ability to uncover hidden gems in the music world.

Edward grew up in a musical family in Seattle, where he learned to play the piano and guitar at a young age. His love for music led him to study music theory and composition at the University of Washington. After graduating, he worked as a freelance music producer, which gave him an insider's view of the industry and fueled his desire to share his insights through writing.

Edward's writing is known for its eloquence and depth, often exploring the emotional and cultural contexts of the music he reviews. He is a regular contributor to several well-known music magazines and websites, and his work has been featured in Rolling Stone, Pitchfork, and NPR Music.

In addition to his writing, Edward is an avid vinyl collector and hosts a weekly podcast where he interviews musicians and industry insiders. His ability to connect with artists and convey their stories has made his podcast a favorite among music enthusiasts.

Outside of his professional life, Edward enjoys hiking in the Pacific Northwest, attending live concerts, and experimenting with new recipes in the kitchen. His passion for music and his commitment to sharing it with the world continue to inspire his readers and listeners alike.